Have been several) seems to be at the domain level. It doesn't seem to use a url-by-url algo adjustment like the mobile-friendly algorithm. When a site fails to meet a certain quality threshold, all hell can break loose on the site. This includes lower rankings, loss of traffic, loss of rich snippets and more. For example, here are the changes in search C Level Executive List visibility for sites impacted by phantom 2 in may 2015. Google-quality-update-phantom2-dropgoogle-quality-update-phantom2-surge the history of quality updates - C Level Executive List phantom's path since 2015 since google rarely comments on changes to its core ranking algorithm, the following
History is based on later algorithm updates that were logged into the phantom 2 in may 2015. For example, here's a great visual of 'a site being impacted by the various quality updates I've picked up. Google-quality-updates-8-9-16 it is also worth mentioning that google offers between 500 and 1000 updates per year. There are small updates that C Level Executive List go unnoticed, and then there are major changes that are substantial. Quality updates would fall into the latter category. Also, major algorithm updates usually only C Level Executive List happen a few times a year. And again, the quality updates seem to be tied together. I will provide more screenshots of the
Connection later in this article. Recovery or additional impact during quality updates when phantom 2 was rolled out in may 2015, companies that had been affected worried frantically about the potential for recovery. Could they recover lost C Level Executive List rankings and traffic, was this a permanent adjustment, and how long would it take to recover? C Level Executive List Well, I had seen an update like phantom 2 before, in may 2013, which was the original phantom (phantom 1 if you keep track). Interesting note, the phantom 1 and 2 were launched in may. Weird, but true. After helping a number of companies with this update in 2013, I saw the first recovery of phantom 1 about